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Book Title: 렉서스와 올리브나무 1|
The author of the book: Thomas L. Friedman
Date of issue: September 21st 2000
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Reader ratings: 6.7
Format files: PDF
The size of the: 8.22 MB
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One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marveled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: Half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.
Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.
Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.
No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler
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Read information about the authorThomas L. Friedman is an internationally renowned author, reporter, and, columnist—the recipient of three Pulitzer Prizes and the author of six bestselling books, among them From Beirut to Jerusalem and The World Is Flat.
Thomas Loren Friedman was born in Minneapolis, Minnesota, on July 20, 1953, and grew up in the middle-class Minneapolis suburb of St. Louis Park. He is the son of Harold and Margaret Friedman. He has two older sisters, Shelley and Jane.
In January 1995, Friedman took over the New York Times Foreign Affairs column. “It was the job I had always aspired to,” he recalled. “I had loved reading columns and op-ed articles ever since I was in high school, when I used to wait around for the afternoon paper, the Minneapolis Star, to be delivered. It carried Peter Lisagor. He was a favorite columnist of mine. I used to grab the paper from the front step and read it on the living room floor.”
Friedman has been the Times‘s Foreign Affairs columnist since 1995, traveling extensively in an effort to anchor his opinions in reporting on the ground. “I am a big believer in the saying ‘If you don’t go, you don’t know.’ I tried to do two things with the column when I took it over. First was to broaden the definition of foreign affairs and explore the impacts on international relations of finance, globalization, environmentalism, biodiversity, and technology, as well as covering conventional issues like conflict, traditional diplomacy, and arms control. Second, I tried to write in a way that would be accessible to the general reader and bring a broader audience into the foreign policy conversation—beyond the usual State Department policy wonks. It was somewhat controversial at the time. So, I eventually decided to write a book that would explain the framework through which I was looking at the world. It was a framework that basically said if you want to understand the world today, you have to see it as a constant tension between what was very old in shaping international relations (the passions of nationalism, ethnicity, religion, geography, and culture) and what was very new (technology, the Internet, and the globalization of markets and finance). If you try to see the world from just one of those angles, it won’t make sense. It is all about the intersection of the two.”
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